Disney — Brand & Content Marketing

The brief

I'm working on regional marketing across four 2026 Disney releases: The Mandalorian and Grogu, Toy Story 5, the live-action Moana, and the upcoming The Dog Stars.

What I did

Coordinated campaign assets, localization, and regional execution workflows across Southeast Asian markets.
Supported preview screenings, both internal and with KOLs and press, averaging 4 to 5 per title across three releases. This included a dedicated Cantonese-language screening for Toy Story 5 for Malaysia's Cantonese-speaking Chinese communities.
Started preview work on The Dog Stars ahead of its August release.
Contributed Gen Z consumer insight to early marketing concepts for Disney's 2027 slate.
Tracked campaign reporting and audience engagement data using internal Disney platforms.

The work

Front view of the Toy Story 5 in-cinema activation — Toy Story 5 activation, front view · Malaysia

Interior of the Toy Story 5 activation with character cutouts and bean bag seating — Toy Story 5 activation, inside the space

Campaign image
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