Class project · Publicity campaign · FIT
HERD App
Course details
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.
The project
HERD is a social safety app concept designed for women to look out for each other when out alone. Our team built a full launch campaign around it: target audience definition, media selections, ad scheduling, print and subway creative, an app store mockup, and a video ad storyboard. Group project with Erin White, Kennedy Hines, and Arlin Morocho.